Every change starts
with imagination.

IMAGYM - THE IMAGINATION GYM

IMAGYM trains proactive imagination as a practical decision making tool. Leaders, entrepreneurs and researchers learn to trust an imagined future experience and make decisions and take action from it. This develops Entrepreneurial Resilience Level (ERL): the confidence and resilience to use that experience as a compass through uncertainty and the unknown.

Who is already training their imagination with IMAGYM?Who is already training their imagination?

800+

People trained to use their imagination proactively.

Across companies and leadership teams, accelerators and innovation programs, and universities - including TTOs, innovation departments, researchers and PhDs.

01 / THREE PATHS

One human capability.
Three places it changes everything.

IMAGYM starts with people, then bridges proactive imagination into the real work, challenges and impact they need to move forward, developing their Entrepreneurial Resilience Level (ERL) through choices, decisions and action.

Yoad Mick speaking with leaders at John Galt Forum EXECUTIVES

Reimagine
Leadership

Lead change people choose to own.
Develop collective imagination and an empathetic servant leadership mindset. Lead by example, unite different strengths into a team greater than the sum of its parts, and build trust, courage and shared ownership through uncertainty.

  • Collective imagination and shared direction
  • Future thinking and decision making
  • Ownership and resilience through uncertainty
Explore leadership
Entrepreneurs taking part in an IMAGYM experience ENTREPRENEURS

Unlimit
Innovation

Build ventures from the impact back.
Develop an impact-driven founder mindset. Take ownership, move beyond product-centred thinking, recognise unexpected opportunities and build the confidence and resilience to keep moving, learning and growing through outcomes.

  • Future impact and opportunity recognition
  • Confidence and resilience in uncertainty
  • Growth through unexpected outcomes
Explore innovation
Researchers taking part in an IMAGYM experience RESEARCHERS

Move research
to impact

Move research beyond the lab.
Develop an impact-driven researcher mindset. Imagine and act from the impact beyond the lab, engage stakeholders and build the confidence and resilience to collaborate, explore unexpected applications and make that impact real.

  • See and act from impact beyond the lab
  • Confidence to engage stakeholders
  • Explore collaboration and commercialisation
Explore research impact

THE HUMAN CAPACITY BEHIND IMPACT

ERL.
Entrepreneurial
Resilience Level

Leading change, building a venture, or moving research toward impact means facing uncertainty, unknowns, pushback, and judgement, and choosing how you move through them.

Increasing your ERL strengthens your capacity to imagine a future experience, believe in it, and make decisions and take action from that future. The experience becomes your compass into the unexpected and the unknown.

Yoad Mick with participants after an active IMAGYM workshop

What will this help you do?

It helps you find opportunities for growth when things don’t go as expected, rather than letting failure define you. You develop a growth mindset, learning from each outcome while staying driven by your chosen impact and committed to the process.

Proactive imagination in practice

While preparing for my PhD defence, I actively practised Yoad Mick's principles of Proactive Imagination. During the defence, it became one of my most valuable tools, it helped me stay focused and navigate the experience on my own terms.

Kadi Jakobson (Vaher)

Kadi Jakobson (Vaher)

Head of the Alternative Proteins Group · TFTAK

Individual coaching · PhD defence preparation

What could ERL unlock for you?

Find out now
Deloitte 2024 Global Human Capital Trends — The Imagination Deficit

DELOITTE INSIGHTS

The imagination deficit is real.

Deloitte’s 2024 Global Human Capital Trends report highlights the need for more imagination in a disrupted world. IMAGYM gives people a practical way to develop and use that human capability.

Explore the deficit

02 / THE TRAINING

Train the individual.
Align the collective.
Move into action.

Whether you are leading a team, building a venture or moving research toward impact, the human journey behind change is the same.

People must first experience their own ability to imagine beyond current reality and build belief in the future experience they imagine. Then they learn to create a shared future experience with others. They make decisions and take action from that future, using the experience as their compass through the unexpected and the unknown.

Yoad Mick leading a hands-on IMAGYM workshop with participants

IMAGYM trains this journey through three connected levels.

03 / Find the right starting point

LEADERSHIP

Leadership training and offsites

1-3 full days

BEST FOR
Leadership teams facing uncertainty, growth or transformation.
WHAT IT MOVES FORWARD
Develop collective imagination by bringing different perspectives into a future people believe in and choose to own together.…
PLAN A LEADERSHIP OFFSITE
FOUNDERS

Accelerator kickoffs and programs

2-3 days

BEST FOR
Founders and accelerator cohorts building ventures in uncertainty.
WHAT IT MOVES FORWARD
Founders develop their Entrepreneurial Resilience Level (ERL), building the confidence and resilience to move from product centred thinking…
PLAN AN ACCELERATOR KICKOFF
RESEARCHERS

Research to impact programs

Three connected sessions

BEST FOR
Researchers, PhDs, university TTOs and innovation departments.
WHAT IT MOVES FORWARD
Researchers strengthen their Entrepreneurial Resilience Level (ERL), building the self trust and resilience to explore impact beyond the…
EXPLORE A RESEARCH TO IMPACT PROGRAM
IMPLEMENTATION

Imagination implementation journeys

Three months

BEST FOR
Teams ready to use proactive imagination beyond the training room.
WHAT IT MOVES FORWARD
Sessions, real world application and follow up help participants bring the method into ongoing decisions, collaboration and…
EXPLORE THE IMPLEMENTATION JOURNEY

Choosing and taking action

I am still surprised how ‘random training that my colleagues applied me to’ turned into ‘my life completely flipped.’ Feels like that knowledge you shared just added that missing part that had me stuck. I have always known deep inside that there has to be something more. :)

Rasa Oleksā

Rasa Oleksā

Head of Design

3-day program · LUMA, University of Latvia

Your challenge shapes the program. The method gives people a way to move through it.

EXAMPLE OF PROGRAMS TAILORED TO CLIENT NEEDS:

Lab2Life · Research to Impact

For TalTech TTO

A 3 part PhD program bringing proactive imagination into researchers’ choices, decisions and action towards impact beyond the lab.

Yoad Mick engaging an audience during an IMAGYM keynote

KEYNOTES

Imagination that moves an audience.

Yoad’s keynotes are not passive talks people simply watch. They are engaging experiences that challenge reactive thinking and invite audiences to trust their imagination, build belief in a future experience, and make decisions and take action from that future, using the experience as their compass through uncertainty.

YOAD MICK

The Imagination Coach.
Founder of IMAGYM.

Yoad Mick is an Imagination Coach and founder of IMAGYM, training leaders, entrepreneurs and researchers to shift from reactive to Proactive Imagination and use it as a practical tool for decision making, growth and creating impact in uncertainty, developing their Entrepreneurial Resilience Level through practice.

His approach draws on nearly 20 years in advertising, branding, marketing and executive leadership, including Saatchi & Saatchi, BBDO and Ogilvy, together with a degree in Psychology and years of experience as a Special Forces officer.

Today, Yoad brings these perspectives together to help people and organisations move beyond what they already know, imagine the impact they want to create and make decisions towards it.

Meet Yoad
Yoad Mick, Imagination Coach and founder of IMAGYM

THE FUTURE STARTS BEFORE YOU CAN SEE IT.

What could become possible
if your people trusted
their imagination?

Tell me about the people, challenge, or impact you want to move forward. Together, we can design the right IMAGYM experience to begin creating it.

Start a conversation
Imagine the best.